“Where do you get your data?”

We’ve been asked this question countless times. The subtext is, “why haven’t we learned ‘this,’ been told ‘this,’ or discovered ‘this’ before?” The question usually comes right after we’ve shared previously unconsidered wisdom or fresh insights about consumer behavior; it’s confirmation we’ve done our job as advisors well. We receive the question as a compliment.

The funny thing, though, is the data we use in our analyses are available in plain sight to anyone and everyone. Granted, we create proprietary data sets derived from publicly available data, but still, the source data are not hidden in a secret vault. Availability isn’t the issue; complexity is.

With more than ___ government agencies producing daily, weekly, monthly, quarterly, and annual data sets, it is no wonder most government-generated data goes underutilized. The cost to wonder, to be curious, to explore is measured in time and who has any extra time on their hands these days?


The origin of this platform was born out of our own needs as advisors and researchers. We were looking for ways to repurpose hundreds of hours in our business away from the dull task of updating data to the joy and wonderment of analyzing data. In doing so, our unexpected discovery was we could collect significantly more data sets by building automations. More data, better analysis.

With 20+ years under our belts as Wall Street analysts and another six as advisors to c-suites and boards, the holy grail equivalent in planning and strategy is discovering leading indicators:

“How soon and how certain
can we know change is ahead?”


DISTILL IQ is an analytics platform for data-driven professionals. Through proprietary programming, we’ve conveniently aggregated tens of thousands of disparate data series ready to calculate correlations across millions of data points in a single sync of user-provided data. With DISTILL IQ, decision makers can quickly assess which economic metrics matter most to their business.


DISTILL helps c-suite executives and board directors explore the unconsidered with respect to the consumer, the economy, and the competitive landscape for retail and e-commerce. Advisory services incorporate one-on-one partnerships with CEOs to help form strategies through a priorities- and insights-driven process. For boards, DISTILL is called on to serve as an independent expert for sector education.